DOYA makes visible what slips through the cracks between booking, service and capacity — using the cameras you already have.
We measure. We don't surveil.
GDPR by Design · Measures zones, never people · Existing cameras
In a 50/50 model, every unrecorded service isn't a 5% problem. It's a direct 50% loss to you. DOYA makes these gaps visible — as process, not as a person.
An empty chair is revenue that never happens. DOYA measures utilization per zone across the day — you see where capacity sits unused.
Mask, brows, beard colour — €10–15 that slip through daily. DOYA detects which zones systematically miss add-ons.
Service delivered, but no matching till entry in the time window. A process deviation per zone — never a statement about a person.
The barbershop is the cleanest environment to measure: a closed service catalog, fixed prices. Once a service is recognized, revenue is exact — a price-list lookup, not an estimate.
Illustrative view with sample values — DOYA measures zones, never people.
Comparison per zone, weekly — as a pattern, never in real time.
Sum of recognized services x price list = near-exact daily revenue, entirely without a POS connection. Your shop's headline number.
BRB-W1-01
Each session is mapped to a catalog service — cut, beard, mask, kids — as {zone, time window, service}. The foundation for everything else.
BRB-W1-02Share of opening hours a zone is occupied. Idle time becomes visible — per zone, never per person.
BRB-W1-03
How long guests wait for a free chair — walk-off risk visible. The single wash station is the structural bottleneck; DOYA measures the queue.
BRB-W1-04/06Which services run how often — and whether guests take just a cut or combine cut + beard + brows. Shows where upsell is lost.
BRB-W1-08/09
Guests per day, intraday curve, peak windows — the basis for your shift and capacity planning.
BRB-W1-10Once the till is connected, DOYA reconciles measured activity against recorded revenue — consistently as a process deviation per zone, never personal.
A billable session detected in a zone, no matching till transaction in the window. The core rule against revenue loss.
BRB-W2-01The camera sees a premium-package profile, a basic cut was booked. The difference surfaces as a deviation — e.g. €35.
BRB-W2-02Mask or brows performed, only the base cut booked. Frequent, €10–15 each — a real amount over the month.
BRB-W2-03Observed activity vs. recorded revenue — per zone, weekly, as a pattern. Never per chair and never in real time.
BRB-W2-06What stays invisible without measurement — and what DOYA makes of it.
Set your salon and see your recovery potential.
We measure. We don't surveil.
The system produces no personal data — not as a setting, but as architecture. Every output is zone + time window, never chair number + exact timestamp.
At least 2 chairs per zone — a single-chair zone is blocked. This prevents a 1:1 mapping to a person (§ 26 BDSG). The wash station is allowed as a shared resource.
Built in the EU, under GDPR — not US surveillance with a GDPR label. Where platforms like Verkada or Avigilon put people at the center, DOYA measures the zone. That's not a feature, it's the competitive advantage.
DOYA runs on the cameras you already have. No new hardware, no disruption to your business.
DOYA connects to your existing IP cameras. No new hardware, no construction site in the shop.
Service recognition per zone + price-list lookup. Image regions become revenue and process metrics — never personal data.
Daily revenue, utilization and process deviations — as weekly patterns per zone, clear and traceable.
Barbershop
Beauty salon
Same wave logic, two worlds: service recognition, utilization per chair/station, revenue estimation and add-on detection.
Over the past decade I covered the full spectrum of e-commerce — as a consultant to some of the world's best-known retail brands on marketplace strategy, as an operational leader, and as CRO and board member at PlentyONE — one of Europe's leading e-commerce platforms — where I led the global revenue organization through a private-equity transaction in the hundreds of millions.
Then I looked at businesses that live on capacity and service — from restaurants to barbershops. I searched for software that shows what actually happens: chair utilization, revenue patterns, service quality. The operational clarity I had always taken for granted in e-commerce.
It did not exist.
The gap was too obvious. The opportunity too real. So I built it.
A free 30-min demo for barbershop & beauty salon operators. No strings attached, with your numbers.